Posts Tagged 'life insurance'

Readings Part 2

Our question this week was:

What is one of the most vital aspects of visual communication.

One of the students showed us the installation ” _Visible” by IF interactive arguing that we need to embrace new media/technologies to push us forward and to better engage with our audience.

Two different ways to attack the AIDS problem.  The student argues that the less aggressive campaign has worked better according to statistics.  Similarly, the anti-cigarette campaign below takes a less graphic approach and tries to pull to a different heart string: your potency in the bedroom.

Interestingly, another student added a powerful anti-smoking ad to the discussion, suggesting that the graphic nature of this add works in that it is impossible to ignore.

Some life insurance ads showing two different ways to tackle the same type of company, in different countries.  The first three are for a life insurance add in Thailand featuring a cockroach as the main character and the second is for an Australian Health Insurance commercial in the 80’s.

Some great examples of graphic design tacking environmental and social issues.

“In this family of BMW advertisements the target audience has been researched and the message is clearly directed at the 30 to 50 year old guy who wants it all and all three ads, even when isolated, tell them they can simply have it all.” (Quoted from students posting)

A hilarious example of the Mac vs PC ads that were circulating in the 1990’s!!! How things have changed.

Similarly, smoking advertising are pretty much non existant due to its social downfall along with the legalities of such advertising in today’s world.  Either way, it is both comical and unbelievable when seeing how they were advertised in the past.