Archive for the 'University Work' Category

Readings Part 4: Making your folio stand out

As we discussed this topic in class, it was almost unanimously agreed upon that the most critical aspect for you folio/showreel/website is to create an experience for the person viewing it. It is not just a collection of work that you randomly put together in a clipboard but a well thought out artistic narrative that should also allow the viewer to gauge an understanding of your personality through it.

The fist example is a commercial for a cheese company, successfully taking a different approach in engaging their audience.

Singaporean Jonathan Yuen’s portfolio website is a classy affair, providing the user with a distinct style and experience.

A very clever user experience to highlight the issues surrounding deaf children can be found here. It uses deliberate subtle techniques to push their point across.  I recommend playing the Do Re Mi game.

I also wanted to point out the lighting effects of the 2008 tour of Nine Inch Nails. You don’t have to be a fan of their music (I’m not) to appreciate how engaging and unique this show experience would have been.


Readings Part 3: Bad Designs/Silly Decisions

It’s always fun looking at bad design choices. We had the chance  in class to bring in some examples. These were my highlights:

Pretty much all the multimedia designers (including myself) had a similar example, which was any website that decided to follow no hierarchy system whatsoever.

…thoughtless advertising placement…

Self explanatory…

Harley Davidson decided one day to expand their product range to include perfume!  Unsurprisingly, no one bought it, alienating their existing fan base while not acquiring any new fans either.

My personal favourite of the day was a campaign by PepsiMax to advertise that they only have 1 calorie in their drink.  So why not show the calorie as a suicidal figure that can’t live with himself.  Confused?  Check out the ad below. Funnily enough, it looks like a great piece of lowbrow art. No traditional Pepsi branding anywhere!

Readings Part 2

Our question this week was:

What is one of the most vital aspects of visual communication.

One of the students showed us the installation ” _Visible” by IF interactive arguing that we need to embrace new media/technologies to push us forward and to better engage with our audience.

Two different ways to attack the AIDS problem.  The student argues that the less aggressive campaign has worked better according to statistics.  Similarly, the anti-cigarette campaign below takes a less graphic approach and tries to pull to a different heart string: your potency in the bedroom.

Interestingly, another student added a powerful anti-smoking ad to the discussion, suggesting that the graphic nature of this add works in that it is impossible to ignore.

Some life insurance ads showing two different ways to tackle the same type of company, in different countries.  The first three are for a life insurance add in Thailand featuring a cockroach as the main character and the second is for an Australian Health Insurance commercial in the 80’s.

Some great examples of graphic design tacking environmental and social issues.

“In this family of BMW advertisements the target audience has been researched and the message is clearly directed at the 30 to 50 year old guy who wants it all and all three ads, even when isolated, tell them they can simply have it all.” (Quoted from students posting)

A hilarious example of the Mac vs PC ads that were circulating in the 1990’s!!! How things have changed.

Similarly, smoking advertising are pretty much non existant due to its social downfall along with the legalities of such advertising in today’s world.  Either way, it is both comical and unbelievable when seeing how they were advertised in the past.

Communicating Practice: Readings Part 1

For our summer unit we had to do some web threads in response to that weeks readings and relating it back to your own design ideologies.  There were some fantastic examples shown over the three weeks and I will be posting them in 6 parts as there were 6 web postings in total, with the first question being:

“How does the article relate to your own design ideas?”

An interesting example showing how print add for the same company has changed its values over the years for a Korean casino.

Mies Van Der Rohe’s frightfully accurate renderings of buildings of the future, illustrated at the turn of the 20th century.

3DS Max = WTF?!


I don’t like 3DS Max.

I was really excited going into my first unit of 3D about four weeks ago.  I sincerely was!  I had Maya installed on my mac working perfectly well.  I had fiddled around with it, making (in my mind) uber cool blobs.  Hey man, blobs can be cool, but I knew the best was yet to come when I would start the first unit of 3D modelling.  Sweet as!

Imagine my disappointment when the class I was put into was dealing with 3DS Max exclusively.  Depending on which tutor you get, they would either be teaching you Maya or Max.  This of course meaning I had to install it on to my Windows partition on my mac since Autodesk have decided for some bizarre reason to not make a Mac version even though Maya, which they also produce, is cross platform.

But whatever, if that was all it meant then fine.  I could deal with it.  I found a copy of the program, installed it and ran beautifully first time without any hiccups.  Awesome!  Then I fiddled around with it’s UI and became terrified.  My brain already started to fry up…welding the core?  WTF does that even mean?  Oh well, I’m sure I will learn all about these functions in class.  All cool.

Two weeks later and I was doing one of the tutorials at home.  Flash video on my laptop playing the tutorial (bowl of apples) while I was following away on my LCD screen when something bizarre began to happen about 15 mins in.  The flash video started flashing red, and then remained a solid state of red while my entire computer slooooooowwwwweeeedddd to a snails pace.  So you know, not a good idea running anything else while 3DS Max is going because your computer will go Waaaaahhhh!

But anyway, I can always watch the tutorial video first and then go ahead and work on Max as a work around.  Fine.  Fast forward a couple of weeks later and I’m in class, constructing an office chair in Max.  All is running smoothly.  All the bottom wheels of the swivel office chair seem to be in place so I hit render to check it all out.  The machine hangs. Hmmm.  I restart Max, reload the project, hit render.  The same thing happens.  I call the substitute teacher over so he can check it out.  “Hmm, Odd” he says. “It must be the machine”. OK then, I’ll just try it at home.

A couple of days go by again and by this stage I had bought and installed the new Max OS Snow Leapard.  Awesome!  Everything seems to working OK.  Might as well get back into that project from last week.  Boot up Windows, boot up Max, ERROR.  “Licencing error 1.0011.  You need to relicence this product”.  OK.  I try to relicence it.  It authorises OK.  I press ‘next’ and the same licencing error comes up.  I try this about 50 times.  I then start to cry.

Class a couple of days later and I jump on a different computer to try out the render again.  Computer hangs again!  I look at the chair and delete the wheels.  Hit render.  Everything is OK.  The wheels which were just SIMPLE CYLINDERS were crashing the machines.  I call the new teacher to my computer so he can check it out. “How bizarre” he says. “It’s just a cylinder.  It makes no sense to crash.  Sorry mate, but your just going to have to do the wheels again”.

I have left it until today to fix the licensing error.  A bit of research shows that broken licences are prevalent throughout Max and have since found the way to correct the problem (deleting the licencing file completely).

Now,  I can finally begin designing and building that piece of furniture needed for my assignment that I should have started about 3 weeks ago.

I don’t like 3DS Max.

Digging what other students dig

I had my first winter term subject today and all of the tutorials for that subject are online.  When this happens the group of students are normally asked to introduce themselves and post something which inspires them on the discussion board.  It’s always interesting to see what students admire from all the different forms of design disciplines teached at the University (communication, multimedia, interior, industrial, product and film). Here are some of todays highlights:

Claes Oldenburg




Roy Lichtenstein







Frank Lloyd Wright








Modular Lighting System by Molo

light softblock





Petrina Hicks








Patricia Piccinini








Fujifilm mini instax 7s







Yayoi Kusama










H. R. Giger






Paul Sahre





Zaha Hadid






Kazuyo Sejima


sejima - zollverein




Jarratt Moody – Typography




Rotoscope Animation Assignment

This is a 2d rotoscope assignment for University which had to be all done in Flash.

The Brief:

You are to explore the creative graphic possibilities of the repeated use of 1 – 3
short animated loops, at least 12 frames in duration. Your movie should
have a lyrical theme, be at least 1 minute in length and edited to a sound track
(preferably copyright free).

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